Your Relationship Model/B2B

Running with you the Sales Rep.

Your company may have the above in place, but how have you adjusted it for you.

Once you have won over a new client, what do you put in place to ensure they stay with you, to win them it could have been for the following reasons.
-Timing, client "needed" a change,
-From your presentation-how you sold yourself,
-From your networking, being referred, is 90% deal closed!
-The power of your company's Brand/Image,
-Your solutions to your clients problems,
              -Oh YES I nearly forgot on Price!

NOW how are you going to retain them, hopefully these are in your Relationship Model,

-How quickly do you establish Trust,
-What promotional tools do you use,
-If you won them on price, will this always be the basis for the relationship and ongoing business!!
-Do you have some form of loyalty programme in place,
-What are you doing to make the client feel Very comfortable dealing with YOU the Sales Pro,
-etc,etc.

The bottom line is the longer your client is with you, the better the relationship should be, but the harder it is to be on your game!-you know why.

Till next time go sell your way to Success.