Storytelling

Running with you the Sales Reps.

Storytelling seems to be the buz word, to me it has been used for many years, both within the business and selling to clients b2b,(face to face selling).

It needs to be part of one's approach, whether a sales manager trying to motivate reps or getting the client, new prospect to buy from you.

Any rep worth his or her salt should be using this as standard, most top achieving reps will see the benefits, simple your competitor reps will be doing the same, why, there is so much information on this subject. It is nothing really new, the HOW you use, go about it is the trick.

Recently I was at a client sales meeting, 6 reps, we spent time chatting about what can make us different, to close new prospects, 40% of their sales come from "new", new clients.
Within an hour they came up with some great stuff, you, we need to bring a fresh, different approach, most of the time. The next step was cost to implement and action date, easy.

While on this subject, Testimonial selling is also a standard approach.The bottom line is HOW YOU the rep compete, just to be in the game, so go look closely at your game plan, YOU will make it happen.

Till next time, go sell your way to Success.