FEAR of PRICING objection

Running with You the Sales Rep

Yes we hear this as sales mangers, Sme owners, bosses, etc pain in the butt when I hear it,

This issue has been around for ever, since business started way back in the day.

In 1980, yes you read correctly, I attended an ALFRED TACK sales training course, here is an extract from the book we got given HOW TO SUCCEED IN SELLING.

It is said that a dog can tell instinctively if a human being is afraid of it, BUYERS certainly have a sense which tells them whether or not they can take advantage of the salesman's/ salesladies FEAR OF DISCUSSING PRICING

Buyers know and feel it is their job to raise price objections, BUT< BUT< BUT in reality what they are asking you is, PLEASE CONVINCE ME THAT IT IS IN MY BEST INTEREST TO PAY YOUR PRICE.

Makes you think, Go sort your thinking out re PRICE

Tell next time go sell Your way to Success.