Yes that word PRICE

Running with you the Sales Rep.

Many of us!-have a problem with over coming price objections, so let me spend sometime covering  a few key areas(I won't give you all the answers, I get paid for that, yep we all have to make a Rand or two)

It is not wise to pay too little, but it is also not wise to pay too much.We have all heard the saying, Quality is remembered long after price is forgotten, so lets move on.

First step,you need to feel comfortable with value for money concept,which is Benefits vs Investment(not the word cost, stay away from this useless word, it has a negative feel)

Next look at what does the word Value mean to your client and you, it could mean the following-
        Low risk(most things have a risk attached to it)
        Is it the flavour of the "month"
        Reliability
        Status/ego
        Long lasting
        Uniqueness
                               to name a few.


Now go and apply this to your product or service.

Till next time, go sell your way to Success.