The Battle, "New"New Clients vs Exising Clients

Running with you the Sales Rep

Yep, we have all heard this before, the cost of getting new clients, the need to get new clients
because each year we lose some existing client,
The back in the day example(which is still used today) the can full of water but with a few holes
in the bottom.

So what is your plan to try in simple ways to achieve the right balance, in terms of-
    Your time allocation to find new clients,
    The plan to grow business from existing clients,
    The plan to keep existing clients, minimising the decline in your client base size,
    The critical mass,
    Yes must use the word,client retention.

I worked with a business, 3 reps, they needed 35 clients more or less every month to trade,
we worked out by a simple formula, that they needed at least a client base of 50 clients
to achieve/exceed their monthly sales targets with 35 clients buying every month.
 So from here the plan took better shape!
The business lost about 20 clients per year( an opportunity to address) quite a few due to Service issues, Relationship issues, and some on price.
A good refresher for you guys.
Till next time go sell your way to Success.