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Running with you the Sales Rep

Recently did refresher training with reps, 30% new the following, what do the these letters stand for.
-ABC of selling,
Always be closing,
Attention benefits close

-AIDA
Attention , Interest, Desire, Action
Attention,  Interest, Decision, Action

-ABR( you have not heard this before, trust me)
Always building relationships.

Strange most of the reps that did not know the above, FAIL TO HIT THEIR TARGETS, I wonder,
yep I suppose I am ruthlessly pragmatic?

Till next time go Sell your way to Success.