Client's Personality Profile

Running with you the Sales Rep

Following on from a few of my recent posts "about clients". As sales pro's we try to quickly  identify/recognise at our first face to face meeting, which 2 of the 4 styles the client is.
Controller, Analytical, Promoter, Supporter.

The next trick is to KNOW how to sell to them, for example, if your client is a controller/analytical,
what is your approach vs someone who is analytical/promoter. yes different approaches needed.

Yes we can not put people in "boxes", but we need some form of basis to work from, it also depends on what 2 styles you are.

I done understand that there are other type of style models ie-

Expressive,Amiable, Analytical, Driver

So briefly selling to-
Analytical, show, talk detail, do not push them for quick answer,
Controller, talk results, be concise,
Promoter, give compliments, show flexibility,
Supporter, watch their feelings, and your tone,
           To name a few.
Till next time go sell your way to Success.